INTERACTIVE MARKETING SPECIALIST
“When you need someone to leverage your online and offline marketing channels to increase sales and enhance your brand position…the Interactive Marketing Specialist is your go to professional.”
Interactive Marketing Specialists play an integral role in the strategy, execution and measurement of markets to responsive platforms, implementing digital research and analytics processes, and providing direction related to digital marketing.
This is how they will deliver their results…
- Leading the execution and deployment of digital marketing efforts, including responsive platforms
Implementing digital research process for customer and industry insights that drive digital marketing efforts
- Planning, executing and measuring web or interactive marketing programs and technologies to reach online customers or internal audiences.
- Implementing digital analytics processes that define and measure KPIs
- Identify and prioritize brand-building and revenue generating marketing opportunities consistent with the company’s multi-channel marketing strategy
- Managing online and offline marketing programs throughout the project lifecycle; including discovery and initial assessment, program definition, negotiation of key partnerships, development of creative, program launch, measurement and reporting
- Analyzing effectiveness of marketing programs against target metrics