“When it comes to getting your customers excited about purchasing your products online…this is the person who brings life to the concept of a picture being worth a thousand online sales.”


Ecommerce Merchandising Specialists play an integral role in planning, executing and driving online merchandising strategies. They utilize performance feedback and web analytics to improve the overall customer experience while achieving sales, conversion goals, usability performance targets, and company objectives.


This is how they will deliver their results…

  • Analyzing data to come up with solutions for improving sales
  • Working directly with online merchants to execute campaigns
  • Updating content managed areas (copy, artwork, promos)
  • Planning, executing, tracking, and optimizing online merchandising campaigns
  • Interfacing with outside agencies to scope out work and manage through completion
  • Measuring and analyzing results from web-based promotions and demand generation activities
  • Testing merchandising strategies to improve web conversion rates
  • Leading the online marketing & promotion planning for the website and traffic driving channels
  • Planning and implementing promotions while monitoring overall website marketing profitability
  • Optimizing website research
  • Personalizing the online customer experience
  • Analyzing user behavior/purchase data to improve the customer experience and conversion
  • Monitoring website key performance indicators and developing plans to improve them

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