“Customer experience, online business strategy, identifying target markets, customer loyalty, sales…this is the pro that is charged with leading the strategic charge of an organization’s online sales success.”


E-Commerce Conversion Specialists play an integral role in the strategic planning and execution of company ecommerce initiatives and activities in accordance with business goals. The lead the online business in terms of revenue growth, margin, business development, customer care and service levels. The e-Commerce Director may be the senior e-Commerce role or report into an executive e-Commerce or Marketing position.


This is how they will deliver their results…

  • Defining the ecommerce strategic plan in line with company objectives
  • Owning and driving business results, business development, ecommerce KPIs and on-line traffic
  • Managing the company website in terms of content and product offer
  • Monitoring company website performance
  • Identifying continuous improvements along such areas as key KPIs traffic, conversion, order value, returns and cancellations
  • Developing, implementing and executing a digital marketing plan
  • Identifying actions to establish and improve strong customer acquisition, retention, and loyalty in addition to driving traffic to partner retail stores
  • Working closely with Information Technology function in order to drive improvements of the ecommerce technology, front-end and back-end, maximizing both effectiveness and economies of scale
  • Building, managing, and maintaining relationships with third parties, vendors and on-line partners to explore any new effective way to improve on-line customer experience and to generate revenues and profits
  • Ensuring compliance to processes and deliverables
  • Monitoring competitors’ efforts, site changes, industry trends and innovations
  • Assuring the execution of all relevant site analytics, in order to improve website performance, including new ways to drive traffic and revenue opportunities

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