“When you are looking to make sense of the data that is obtained from web analytics, this is the data-driven marketer who brings the experience and insight to provide valuable recommendations and insights to maximize website value.”


E-Commerce Conversion Specialists play an integral role in applying broad knowledge of ecommerce marketing to troubleshoot and improve websites to generate more traffic to them and subsequently increase site engagement and conversion rates.


This is how they will deliver their results…

  • Designing, developing and launching testing, targeting and optimization
  • Structuring, building, and tracking tests on homepages, category pages, product pages, landing pages, shopping carts and download forms
  • Testing marketing messages, product descriptions, calls-to-action, banners, page layouts, page designs, page flows, target URLs behind a link, etc.
  • Translating both qualitative and quantitative test results into actionable business initiatives
  • Optimizing site/page performance to increase clicks, conversions and average order value
  • Synthesize data/research from multiple sources to define testing thresholds and better understand test outcomes
  • Ensuring site architecture and site optimization strategies maintain pace with evolving organic search practices
  • Thorough understanding of ecommerce user behaviors
  • Project managing A/B Testing by partnering with:
    • Web Merchants
    • User Experience
    • Content Strategy
    • Creative
    • Web Analytics

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